Endocrinology Associates of Princeton

Endocrinology • South Orange Village, NJ • West Orange Office (primary location) locations

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About

Advocare Princeton Endocrinology West Orange Office is an endocrinology clinic in West Orange, NJ offering diabetes care, thyroid disorder treatment, hormone management, and urinary and reproductive endocrinology. The clinic also treats osteoporosis, calcium metabolism disorders, pituitary tumors, adrenal disorders, and provides hormonal treatment for transgender individuals. Patients are seen by appointment, with routine visits scheduled in advance and urgent appointments available by phone.

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Clinic Type

Endocrinology

Address

101 Old Short Hills Road, Suite 502, West Orange, NJ 07052

Phone

973-370-4433

Email

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Opening Hours

Monday - Thursday: 8:00 am - 4:00 pm; Friday: 8:00 am - 1:00 pm

Website

https://www.advocareprincetonendo.com/location/West-Orange-Office

Emergency Care

Urgent medical conditions; urgent appointments available; answering service for after-hours

Services Offered

Endocrinology
Diabetes care
Thyroid disorders
Low testosterone
Thyroid nodules and thyroid cancer
Disorders of thyroid function
Diabetes education and management
Hormone management
Urinary and reproductive endocrinology (general)

Insurance & Payment

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Languages Spoken

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FAQs

Patients are seen by appointment.

We recommend scheduling routine follow up and physical appointments in advance. For patients with an acute illness or medical concern please call the office and we will schedule you for an urgent appointment.

Social Media

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Photos

What Patients Say

Overall sentiment across review platforms: mixed

Healthgrades (Dr. Sonoo Advani): 3.4/5 (69 reviews)
Birdeye/Google (Endocrinology Associates of Princeton): 4.8/5 (1,551 reviews)

Patients praise

some patients report doctors who listen well and explain things thoroughly
some staff members described as professional, efficient, and courteous
appreciation for clear communication and knowledgeable care from specific providers
some patients feel the office environment is organized and safety-conscious

Common complaints

long wait times for appointments and during office visits
perceived condescending or uncaring bedside manner by some providers
administrative issues, including disorganized staff and lost charts
reports of sales-driven care or pushy supplement sales
difficulty in obtaining referrals or medical guidance

"There are long waits, and the Dr. pushes expensive supplements every time for hundreds of dollars. I'm not really sure there is much of a "holistic" approach going on here."

— Healthgrades patient review

"If I hadn’t asked questions, the visit wouldn’t have lasted more than two minutes... When I asked what type of specialist she would recommend for further evaluation, I did not feel I received much guidance."

— Birdeye patient review

"Staff was quick and efficient. Doctor was knowledgeable and asked pertinent questions. The whole experience was very professional."

— Scoredoc patient review

Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].

In the News

Advocare Welcomes Advanced Endocrinology — Oct 3, 2025
New Endocrinology Practice Opens in Doylestown | Doylestown, PA Patch — Feb 26, 2026
Doylestown Welcomes New Endocrinology Practice to the Area — Mar 2, 2026

Information sourced from the clinic's website as of July 11, 2026. Own this clinic? Claim or correct this listing.