Two Medicare clinics. Only one says Medicare.
Oak Street puts address, hours and plans in every clinic page, then hides them behind a JavaScript finder. CenterWell links every center but never says Medicare.
Read the teardown ↗What wins the search.
Side-by-side teardowns of real clinics competing for the same patients — searched the way a patient searches, on Google and the AI assistants, then written down. Research by ClinAds.
Every clinic has a map pin. None has a street.
Fast Pace writes hours, ratings and services into every clinic page but leaves the street address blank. FastMed’s site refused every reader we sent.
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Every center page is titled “DaVita”.
Fresenius puts address, hours and treatment type in every center page. DaVita’s center pages carry no listing, no hours, and a title that just says “DaVita”.
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One lets AI in. One built the better map.
Schweiger lets machines read every clinic page but keeps providers and insurers in prose. Forefront built the better filters, and refused every automated reader we tried.
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1,601 clinics. No service in the data.
HearingLife puts the hearing test and a booking link in every clinic page. Miracle-Ear lists 1,601 clinics without naming the service.
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One does everything. One does one thing.
Milan Laser writes its one treatment, prices, ratings and FAQs into every clinic page. Ideal Image’s site refused every automated reader we tried.
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2,054 clinicians. None marked as people.
Hanger publishes 2,054 certified clinicians and marks none as people. The arch support shop down the road explains itself in plainer words.
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986 store pages. 56 characters each.
Both chains file the listing machines read. LensCrafters names the vision plans on every store; a MyEyeDr. store page is one line long.
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2,302 lab pages. Every one named “Detail”.
Labcorp gives every lab its own title, a listing machines read and a note for AI engines. Every Quest lab page is called “Detail” and points to one URL.
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One has no front door. The other broke the lock.
Heartland’s website is written for dentists, not patients. Pacific Dental built the directory, then broke every listing with one stray character.
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Same size. Opposite blind spots.
ATI hands machines the address, hours and map pin but names no insurer. Athletico names the plans and ships no machine-readable data.
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Ask AI for urgent care. Neither chain has the full answer.
CityMD’s pages answer four of five patient questions, MinuteClinic’s answer three. Each leaves out what the other gets right.
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Aspen Dental is losing Fort Worth to Brident
Brident’s page answers all five things a patient asks. Aspen’s answers none, across 71 Texas cities.
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